Indian EV startup Avore Electric has officially entered the country’s fast-growing electric motorcycle market with the launch of its first production lineup—the EX1, EX2 and EX2S. The three motorcycles share a common platform but differ in battery capacity, riding range, performance and equipment, allowing buyers to choose a model that best suits their commuting and riding needs.
With introductory prices starting at ₹1.24 lakh (ex-showroom) and extending up to ₹1.70 lakh for the flagship EX2S, Avore is targeting riders upgrading from conventional 125cc–200cc petrol motorcycles rather than existing electric scooter owners. The company believes there is growing demand for electric motorcycles that combine familiar styling with practical everyday usability.
The launch is significant because it marks the commercial debut of a new Indian EV manufacturer that has spent the past three years developing an indigenous technology stack, including its own battery management system, motor controller, onboard charger and vehicle operating software.
Key Highlights
- Avore launches its first electric motorcycles in India
- Three variants: EX1, EX2 and EX2S
- Introductory prices start at ₹1.24 lakh (ex-showroom)
- Claimed IDC riding range of up to 260 km
- Top speed reaches 114 km/h on the EX2S
- Bookings open with a ₹799 token amount
- Deliveries expected after showroom rollout in launch markets
- Initial availability in Gujarat and Maharashtra, followed by southern states and Delhi
A New Indian EV Brand Makes Its Debut
Although Avore may be a new name for most buyers, the company has been working behind the scenes for several years before bringing its first motorcycles to market.
Avore Electric is the consumer brand of Samarth E-Mobility, an Ahmedabad-based company that claims to have developed a large part of its EV technology in-house. Instead of relying entirely on third-party suppliers, the company says it has engineered several core systems internally, including:
- Battery Management System (BMS)
- Vehicle Operating System
- Motor Controller
- Onboard Charger
- Battery Pack Integration
- Power Electronics
According to the company, this approach provides greater control over quality, software updates and long-term product development while reducing dependence on imported technologies.
This vertically integrated strategy mirrors the direction taken by several successful global EV manufacturers, although Avore remains at a much earlier stage of its growth journey.
Three Variants for Different Riders
Instead of introducing a single motorcycle, Avore has launched three variants simultaneously.
Each model is designed around the same platform but offers different battery capacities, range and performance.
Avore EX1
The entry-level EX1 is designed for urban commuting.
Key specifications include:
- 3.24 kWh battery
- Claimed IDC range of 160 km
- Top speed of 100 km/h
- Three riding modes
- Introductory price of ₹1.24 lakh (ex-showroom)
Avore EX2
Positioned as the middle variant, the EX2 focuses on extending riding range without increasing top speed.
Highlights include:
- 5 kWh battery
- Claimed IDC range of 255 km
- Top speed of 100 km/h
- Three riding modes
- Price of ₹1.46 lakh (ex-showroom)
Avore EX2S
The flagship EX2S combines the larger battery with additional performance and technology.
Key highlights include:
- 5 kWh battery
- Claimed IDC range of 260 km
- Top speed of 114 km/h
- Five riding modes
- 7-inch touchscreen display
- Price of ₹1.70 lakh (ex-showroom)
This variant targets buyers looking for longer highway capability and additional connected features.
Familiar Motorcycle Styling Instead of Scooter Design
Unlike many electric two-wheelers that adopt futuristic styling, the Avore EX range has been designed to resemble a conventional commuter motorcycle.
The motorcycles feature:
- Sculpted fuel tank-style body panels
- LED projector headlamp
- LED daytime running lights
- Split seat
- Sporty side panels
- Alloy wheels
- Upright riding position
This familiar design philosophy may appeal to riders transitioning from petrol motorcycles, reducing the visual differences that often discourage first-time EV buyers.
Rather than emphasising radical styling, Avore appears to have prioritised familiarity and practicality.
Performance Designed for Everyday Use
Power across the EX lineup comes from a rare-earth-free permanent magnet synchronous motor (PMSM), with output varying between variants.
According to Avore:
- Motor output ranges from 7.5 kW to 10.5 kW
- Peak wheel torque is 250 Nm
- Top speed ranges from 100 km/h to 114 km/h, depending on the model
These figures position the motorcycles squarely in the premium commuter segment, where buyers expect sufficient performance for daily city riding as well as occasional highway use.
Instead of competing with high-performance electric motorcycles, the EX range focuses on balancing efficiency, range and affordability.
Charging Built Around Everyday Convenience
One practical advantage of the Avore EX lineup is its charging solution.
All three motorcycles feature a 1,500 W onboard charger, allowing them to be charged directly from a standard 5A or 15A household socket, eliminating the need for dedicated charging infrastructure.
For the EX2 and EX2S, Avore claims:
- 20–80% charge in around two hours
- Full charge in approximately four hours
These charging times are competitive for motorcycles in this segment and should make overnight or workplace charging convenient for most users.
Target Audience
Rather than targeting performance enthusiasts, Avore is positioning the EX range for riders upgrading from 125cc to 200cc petrol motorcycles.
The company believes this group is looking for:
- Lower running costs
- Reduced maintenance
- Familiar motorcycle ergonomics
- Practical commuting range
- Modern connected technology
This strategy differentiates Avore from many EV startups that have primarily focused on scooter buyers or premium performance motorcycles.
Connected Features Focus on the Modern Rider
As buyers increasingly expect motorcycles to offer smartphone-like connectivity, Avore has equipped the EX range with a range of digital features, particularly on the higher-spec variants.
The flagship EX2S comes with a 7-inch TFT touchscreen display, while lower variants receive a digital instrument cluster. The touchscreen supports vehicle information, ride data and connected functions designed to improve the ownership experience.
Other connected features across the range include:
- Bluetooth connectivity
- Turn-by-turn navigation
- Call and SMS alerts
- Ride statistics
- Over-the-air (OTA) software update capability
- Multiple riding modes
- Reverse assist
- Regenerative braking
Rather than relying solely on hardware, Avore has also developed much of its vehicle software in-house, allowing the company to roll out future feature updates without requiring major hardware changes.
Battery Safety and Warranty
Battery reliability remains one of the biggest concerns among first-time EV buyers.
To address this, Avore says its battery packs incorporate multiple safety layers, including:
- Advanced Battery Management System (BMS)
- Thermal monitoring
- Cell balancing
- Over-voltage protection
- Short-circuit protection
- Over-current protection
The company also offers an 8-year or 80,000 km battery warranty, providing additional confidence for customers considering a switch from petrol-powered motorcycles.
Pricing Strategy
Avore has adopted an aggressive introductory pricing strategy aimed at attracting early adopters.
| Variant | Introductory Price (Ex-showroom) | Claimed IDC Range |
|---|---|---|
| EX1 | ₹1.24 lakh | 160 km |
| EX2 | ₹1.46 lakh | 255 km |
| EX2S | ₹1.70 lakh | 260 km |
Bookings have opened with a token amount of ₹799, making it relatively easy for interested buyers to reserve a motorcycle while the company expands its dealership network.
While Avore has not announced how long these introductory prices will remain valid, early pricing positions the EX range competitively against several established electric motorcycle brands.
Competition in India’s Electric Motorcycle Market
India’s electric motorcycle segment has become significantly more competitive over the past two years.
Avore enters a market that already includes several established and emerging manufacturers.
Its key competitors include:
- Revolt RV400
- Oben Rorr EZ
- Ola Roadster X and Roadster
- Tork Kratos R
- Ultraviolette Shockwave (depending on variant and positioning)
Unlike some rivals that prioritise outright acceleration or premium performance, Avore appears to focus on offering a balance between:
- Long riding range
- Familiar motorcycle ergonomics
- Connected technology
- Competitive pricing
- Practical everyday usability
Its claimed up to 260 km IDC range is one of the headline figures that could attract commuters seeking fewer charging stops, although real-world range will vary based on riding conditions, speed, payload and weather.
Manufacturing and Expansion Plans
Avore is initially launching operations in Gujarat and Maharashtra, with plans to expand into Karnataka, Tamil Nadu, Telangana and Delhi in subsequent phases.
The company intends to establish a dealership and service network alongside its sales expansion, recognising that after-sales support will be crucial for a new entrant competing against more established brands.
In addition to retail expansion, Avore has indicated that future products based on the same electric platform are already under development, suggesting that the EX lineup is only the beginning of a broader product portfolio.
Why This Launch Matters for India’s EV Industry
The launch of the EX series reflects the continued evolution of India’s electric two-wheeler market.
In recent years, electric scooters have dominated EV sales, while electric motorcycles have remained a relatively niche category.
Avore’s approach signals growing confidence that Indian buyers are ready for practical electric motorcycles that closely resemble conventional petrol bikes in both appearance and riding experience.
The company’s decision to develop key technologies—including its battery management system, vehicle operating software and motor controller—in-house also aligns with India’s broader push towards domestic EV manufacturing and reduced dependence on imported components.
If Avore successfully delivers on its promised performance, reliability and after-sales service, it could help broaden consumer acceptance of electric motorcycles beyond early adopters.
Expert Analysis
The EX lineup represents an ambitious first step for Avore Electric.
Instead of entering the crowded electric scooter segment, the company has chosen to compete in the relatively under-served electric motorcycle category, targeting riders transitioning from 125cc–200cc petrol motorcycles.
This positioning could prove advantageous.
Many Indian riders still prefer the ergonomics, riding posture and visual appeal of motorcycles over scooters, particularly for longer commutes and occasional highway travel.
From a product perspective, Avore has assembled a compelling package:
- Up to 260 km claimed IDC range
- Competitive introductory pricing
- Connected features
- Touchscreen interface on the flagship model
- In-house technology development
- Long battery warranty
However, long-term success will depend on factors beyond specifications.
As a new manufacturer, Avore will need to establish a strong reputation for product quality, software reliability, customer service and nationwide support. Buyers are likely to evaluate not only the motorcycles themselves but also the availability of spare parts, service centres and warranty support.
If the company executes well, the EX series could become an important addition to India’s growing electric motorcycle market.
Frequently Asked Questions (FAQ)
What is the Avore EX electric motorcycle?
The Avore EX is a new range of electric motorcycles launched in India, consisting of the EX1, EX2 and EX2S. The motorcycles are designed for urban commuting and everyday riding.
What is the claimed riding range of the Avore EX2S?
The flagship EX2S has a claimed IDC range of up to 260 km on a full charge. Actual range will vary depending on riding style and conditions.
How much does the Avore EX cost?
Introductory ex-showroom prices start at ₹1.24 lakh for the EX1, ₹1.46 lakh for the EX2 and ₹1.70 lakh for the EX2S.
Can the Avore EX be charged at home?
Yes. All variants feature a 1,500 W onboard charger and can be charged using standard 5A or 15A household power sockets, eliminating the need for specialised charging infrastructure.
Which motorcycles compete with the Avore EX?
Key competitors include the Revolt RV400, Oben Rorr EZ, Ola Roadster series and Tork Kratos R.
Conclusion
The launch of the Avore EX1, EX2 and EX2S marks the arrival of another ambitious player in India’s rapidly expanding electric two-wheeler market.
Rather than chasing extreme performance, Avore has focused on building practical electric motorcycles that combine familiar styling, competitive pricing and connected technology with an emphasis on everyday usability.
With introductory prices starting at ₹1.24 lakh, a claimed range of up to 260 km, home charging compatibility and an 8-year/80,000 km battery warranty, the EX lineup presents a compelling proposition for riders considering the switch from petrol motorcycles.
The real test, however, will come after deliveries begin. Consistent product quality, reliable software, responsive after-sales service and a growing dealer network will ultimately determine whether Avore can establish itself alongside more established EV manufacturers.
For now, the EX series gives Indian buyers another credible option in the evolving electric motorcycle segment—and highlights the increasing diversity of the country’s EV ecosystem.